Dunkin’ and e.l.f. Cosmetics collaborate on sweet new makeup collection
Dunkin’ and e.l.f. Cosmetics are collaborating on a mission “to delight our communities” and generate “morning need to-haves.”
The companies will launch the confined-edition e.l.f. x Dunkin’ makeup collection on March 31. It will be offered exclusively on elfcosmetics.com, then on April 3 at Ulta Natural beauty outlets and ulta.com.
“e.l.f. and Dunkin’ run on a shared mission to delight our communities, provide up excitement and aid you be your best (s)e.l.f.” claimed Kory Marchisotto, main marketing officer, e.l.f. Natural beauty. “This collab is all about your morning have to-haves. There’s no better way to get started your working day than making a Dunkin’ run donning your favorite e.l.f. makeup.”
“We’ve prolonged admired the legitimate connection e.l.f. has forged with their community and feel it mirrors the connection we have with our Dunkin’ followers,” explained Peter Callaro, vice president of integrated internet marketing communications, Dunkin’.
The collection options doughnut and coffee influenced shades, designs, textures and scents. It involves:
- The Dunkin’ Dozen, $16, features 12 shades of pigmented eyeshadows with creamy, blendable textures — inspired by Dunkin’ doughnut flavors Strawberry Frosted with Sprinkles, Chocolate Frosted with Sprinkles and Boston ‘Kreme.’
- Donut Overlook Putty Primer, $12, features a doughnut scent.
- Espresso Lip Scrub, $6, is a gentle, exfoliating scrub with a Dunkin’ espresso scent.
- Glazed for Days Lip Gloss Established, $12, characteristics a pair of sheer gloss in Dunkin’s hues with a doughnut scent.
- Strawberry Frosted with Sprinkles Experience Sponge, $9. The doughnut-inspired sponge is tender and absorbent.
- The Vintage Dunkin’ Stack Vault, $75. This features the five-piece assortment moreover an e.l.f. x Dunkin’ reusable cup and straw-impressed brush set. If you acquire it on the e.l.f. website, you also get a $5 Dunkin’ coupon code.
Mikayla Nogueira, TikTok star and the e.l.f. x Dunkin’ ambassador will host a live shopping function on her TikTok channel at 5 p.m. ET on April 5.
By signing up for e.l.f.’s Elegance Squad loyalty program, you can be the 1st to store the collection on March 31.
