Julianne Moore and daughter Liv star in ‘We Glow’ cosmetics campaign
Julianne Moore and her daughter Liv Freundlich are twinning collectively in a manufacturer new splendor advertisement.
The mother-daughter duo was photographed for Hourglass’ most current “We Glow” campaign. They are both equally seen sporting purely natural-toned tops and tender, wonderful makeup.
The vegan and cruelty-totally free luxury brand name is advertising and marketing the launch of its new ambient, soft-glow foundation slated to launch on-line July 20.
Moore and Freundlich expressed their gratitude for the opportunity on Instagram.
“I am so content to be partnering with @hourglasscosmetics — along with my wonderful daughter Liv — for their new #WeGlow marketing campaign,” Moore captioned a article. “What a enjoyment to work with a woman launched, cruelty totally free splendor brand name that will work for every person. Keep tuned for a little something new launching shortly.”
The “However Alice” star’s unveiling of the campaign has boasted over 41,000 likes and 363,000 views alongside with a lot of lovers commenting on how beautiful the mother-daughter duo appeared.
Soon soon after the announcement of Hourglass’ new marketing campaign, the manufacturer also launched a video with Moore and Freundlich reflecting on their initially makeup recollections.
Moore recollects viewing her mom and her grandmother apply make-up when Freundlich shared that her first memory was viewing Moore get glammed up. She additional, “I usually preferred to be in that chair with you, and I typically did get to do that for the reason that all people is so good.”
“Our society is frequently concentrated on outer magnificence and trying to beat aging,” Moore reported in a statement. “I recognize the refreshing method of this campaign in exhibiting that magnificence also arrives from in just and from the associations we share.”
She continued, “I adore the smooth-glow impact of this foundation and how it boosts my skin so in a natural way.”
With visuals captured by Mark Seliger, Hourglass has verified that this is the brand’s major marketing campaign to day, and its concentrate is on its new Ambient Comfortable Glow Basis. It has been described by the cosmetics enterprise as a weightless liquid foundation that provides medium, buildable protection with a purely natural, smooth glow complete that lasts all day.
The most recent launch will be out there in 32 shades and give up to 16 hrs of coverage whilst also defending in opposition to blue light stressors, according to the brand name.
“Our new Ambient Soft Glow Basis provides this normal, lit-from-in just glow, and I seriously desired to convey that to existence,” stated Hourglass founder and CEO Carisa Janes in a statement. “Julianne is the best instance of what it means to be beautiful inside and out, and the way she and her daughter just gentle up around each individual other is the fantastic embodiment of this campaign.”
She extra, “‘We Glow’ is a celebration of the inner light that shines by way of when we’re with those we treatment for and admire, and I am so thrilled to share it with our viewers.”
Subsequent its first electronic release, the Ambient Delicate Glow Foundation as very well as a complementary basis brush will launch globally in retail retailers on July 29.