MAC Cosmetics Partners With The Keith Haring Foundation to Launch First-Ever NFT Collection

Confined-edition VIVA GLAM x Keith Haring NFTs will mint on National Youth HIV/AIDS Consciousness Working day to assistance healthful futures and equal legal rights for all

Northampton, MA –News Direct– M·A·C Cosmetics

In honor of National Youth HIV/AIDS Consciousness Working day on April 10, M·A·C Cosmetics has designed its initial-at any time NFT collection featuring the do the job of the late legendary artist and activist, Keith Haring. Obtainable from April 10 to June 1, 2022, 100% of the order selling price from primary sales of the VIVA GLAM x Keith Haring NFT selection will be donated to the M·A·C VIVA GLAM Fund to support youth impacted by HIV/AIDS and 2.5% of the order price tag from all secondary gross sales on OpenSea will go to The Keith Haring Basis.

“VIVA GLAM is as iconic to M·A·C as our lipsticks and as our partnership with technologies evolves as a culture, we ought to also develop how we fundraise for the marketing campaign. This will be the 1st-time in VIVA GLAM’s 27-year historical past that supporters and supporters in the U.S. will be in a position to contribute to VIVA GLAM without acquiring a bodily lipstick. This is an interesting second for us and we hope that this restricted-version NFT assortment will aid us achieve a new viewers and elevate additional funding for VIVA GLAM,” stated André Branch, M·A·C Cosmetics Common Supervisor, North The usa.

The Keith Haring Foundation is a normal lover for M·A·C to enter into the metaverse: Haring’s inimitable avenue pop artwork sprang into the epicentre of New York’s inventive subculture in the 1980s, appropriate when M·A·C launched as the definitive rule-breaking Artistry brand name. It is their shared relationship to the struggle in opposition to HIV/AIDS that types the most significant bond. Haring himself was identified with HIV in 1987 at a time when the disorder was continue to a supply of anxiety and apprehension. Equal element activist and artist, rather of hiding guiding his diagnosis, Haring used his artwork to elevate consciousness about the AIDS crisis and speak about his own sickness, which helped destigmatize AIDS and provide impacted youth collectively to advocate for change.

“This is exciting in so lots of approaches. 1st, it is M·A·C’s initial at any time dab into the metaverse and the environment of NFTs and we are thrilled to anchor it to offering again to a trigger so near to the heart and soul of the model,” mentioned Aïda Moudachirou-Rebois, Global Chief Marketing Officer, M·A·C Cosmetics. “Additionally, we are honored that the Keith Haring Basis agreed to be part of forces with us to have forward Haring’s mission of working with artwork to push optimistic improve for individuals most in require of aid and are proud that his legacy life on by way of VIVA GLAM.”

The limited-version NFT selection features a few animations of M·A·C VIVA GLAM lipsticks adorned with Haring’s most popular artwork. Designed in partnership with blockchain engineering chief ConsenSys, every single NFT is offered at 3 different rarity amounts and rate details to appeal to a assorted and inclusive array of metaverse shoppers.

  • Keith Haring Pink – Exceptional ($25 every single up to 5,000 pieces minted on demand): Animated illustration of crimson lipstick featuring Haring’s artwork.

  • Keith Haring Blue – Distinctive (250 whole parts at $150 every): Animated illustration of blue lipstick that includes Haring’s artwork. Uncommon NFTs also involve a digital experience chart tutorial of a Keith Haring-motivated makeup look established by a M·A·C Senior Artist.

  • Keith Haring Yellow – Icon (25 total pieces at $1000 each individual): Animated illustration of yellow lipstick that includes Haring’s artwork. Famous NFTs also offer accessibility to a 30-minute individualized M·A·C Artist consultation and complementary actual physical merchandise.

Keith Haring and M·A·C Cosmetics are actually a ideal match,” stated Gil Vazquez, Director of the Keith Haring Studio. “Both the artist and the manufacturer have prolonged stood for equal legal rights and self-expression for all people. We are delighted to workforce up with M·A·C to keep on supporting a induce he cared about so deeply.”

M·A·C VIVA GLAM was developed in 1994, at the height of the AIDS epidemic, by Frank Toskan and the late Frank Angelo, the original founders of the model, who observed the HIV/AIDS epidemic directly affecting their neighborhood. They arrived up with a extremely simple, still potent strategy: Make a lipstick and devote 100% of the marketing rate to businesses instantly serving individuals affected by HIV/AIDS. Many thanks to this impressive mission and guidance from the M·A·C group, the marketing campaign has raised more than 50 % a billion dollars for organizations all around the earth encouraging women and ladies, the LGBTQIA+ local community and these impacted by HIV/AIDS.

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