New President of Fashion Style Named for Ugg and Koolaburra by Ugg
Deckers Brands, which will make Ugg boots and Koolaburra by Ugg sandals, recently named Anne Spangenberg the brands’ new president of fashion way of life.
She succeeds Andrea O’Donnell, who remaining final September.
Additional from WWD
Spangenberg beforehand was the world wide vice president of merchandising at Nike Inc. She will be focusing on product diversification, purchaser adoption and franchise evolution. She will also serve on the executive leadership crew, reporting to Dave Powers, the chief executive officer and president of Deckers Models, based mostly outside of Santa Barbara, California.
“Anne is a established marketplace leader who has performed a significant position in generating and transforming merchandising features across categories, channels and marketplaces,” Powers explained. “Importantly, she provides to Deckers an innate comprehension of the consumer and the ability to effectively apply strategy in alignment with the most current style and way of living traits.”
Spangenberg reported she was enthusiastic to sign up for the team, “With substantial option forward for Ugg, I seem ahead to driving this presently immensely successful company towards its subsequent level of expansion,” she reported in a assertion. “The brand’s unique blend of solid client demand, a loyal and increasing consumer base, and the means to innovate both of those new and existing franchises gives me self-confidence in our capacity to even more elevate Ugg by way of disciplined and strategic global marketplace management when setting up on exciting levels of world brand warmth.”
Deckers Brand names has several labels in its portfolio. It is known for its Hoka managing shoes, Sanuk casual footwear and its Teva sandals. But Ugg is the brand that generates the biggest percentage of the company’s once-a-year $3.15 billion in product sales.
Very last yr, Deckers was hit with substantial shipping expenses that had been $100 million around usual, according to earnings effects shared with analysts.
Rate hikes at Hoka and Ugg are prepared this calendar year to mitigate the influence of higher shipping and delivery expenses. Deckers said it planned to use air freight this calendar year for most of the Hoka manufacturer to fill in generation gaps due to manufacturing facility disruptions.
By manufacturer, Ugg net profits past calendar year rose 24.7 per cent to $374.6 million, while Hoka greater 59.7 % to $283.5 million. Deckers’ Teva brand observed web product sales drop 8.8 percent to $54.8 million, when Sanuk income dipped 1.7 per cent to $11.9 million. Other manufacturers, largely Koolaburra by Ugg, saw net profits maximize 2.4 percent to $11.2 million.
Indication up for WWD’s Newsletter. For the latest news, follow us on Twitter, Facebook, and Instagram.