Olivia Rodrigo on Her New Glossier Partnership and Why Her Approach to Beauty Is Ever Evolving

On Grammys evening, Olivia Rodrigo even more cemented her status as pop’s reigning magnificence idol. The 19-calendar year-previous singer began off the night evoking ’90s grunge glamour with punkish eyeliner, a berry-stained lip, and a loose cascade of waves. Then, soon after carrying out “Drivers License” (the hit that catapulted her into overnight fame at the starting of previous 12 months) and having property a few awards, together with greatest new artist, she switched factors up for the immediately after-social gathering, opting for a blend of holographic lids and a spiky fringed bun that was worthy of a glitzy night out in 2002, not to point out 2022. Offered the aplomb with which she carried off equally nostalgia-pushed attractiveness appears to be, it’s very clear: No matter if Rodrigo is fresh new-faced or dialing up the boldness and brightness, she does so with a this-is-me mind-set which is refreshing and inspiring. And which is exactly why Rodrigo has been tapped by splendor manufacturer Glossier as their 1st ever movie star lover considering that launching in 2014.

“Beauty has normally been a way for me to specific myself,” Rodrigo, who has been drawing on her signature flicks of eyeliner considering that she was 14, tells Vogue. “I’m nevertheless figuring out what will work for me,” she proceeds. “I imagine that’ll continue to change as I get older, but which is what’s enjoyable about it—getting to develop up with your elegance, model, and regimen, and, most importantly, owning your individual relationship with it and not stressing about what some others say or believe.” In becoming a member of forces with Glossier, Rodrigo seeks to persuade her adhering to to embrace natural beauty that “emphasizes what you got” even though also reconsidering the rules. There is never ever been a improved time to get edgier with your design and style, following all.

$45.00, Glossier

“Olivia is a Glossier woman because she is unapologetically legitimate to herself,” suggests imaginative director Marie Suter of what would make Rodrigo an suitable collaborator. Rodrigo, who has earlier partnered with Glossier on Vogue Beauty Secrets and techniques and purple-carpet looks for the AMAs and Grammys, will lend her resourceful eyesight to new initiatives for the manufacturer that will run the gamut from social information to significant campaigns. The shared aim between Glossier and Rodrigo? “Challenge the idea of what a ‘typical’ superstar magnificence partnership appears like in a actually pleasurable and own way,” describes Suter. That commences with their initial Rodrigo-fronted campaign, which riffs on Rodrigo’s ’90s-leaning aesthetic and Glossier’s “You Glimpse Good” motto as the singer playfully poses for close-up portraits and hazy camcorder captures, sporting her trademark fluffy brows, feline-flicked eyes, and a warm, solar-kissed glow.

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While Olivia Rodrigo enjoys to experiment for big moments onstage or a single of her high-octane audio videos, working day-to-day she keeps her splendor much more pared back again. “Less is a lot more with pores and skin care and make-up a ton of the time, and I’ve observed when I continue to keep factors uncomplicated, I feel the best far too,” she suggests of her daily splendor philosophy. “I enjoy a pure and glowy look—when your pores and skin just shines by, which is, like, Glossier’s complete thing, and I like that.” For this reason why a lit-from-inside complexion has been as much a staple of her look as novelty T-shirts, miniskirts, and sky-significant platform boots.

The way Rodrigo sees it, attractiveness is a very important type of self-care—especially amid the long days and evenings of touring (she just kicked off the tour for her history-breaking debut album, Bitter). “Taking the time to care for your pores and skin and carrying out your makeup, however you want, is form of an act of self-enjoy and a way to recharge,” she insists. “I believe it’s about experience fantastic in your own pores and skin and obtaining exciting with the method. Which is truly shaped how I imagine about beauty and why functioning with Glossier has felt truly normal.” With her capacity to embody both of those the splendor of no-make-up makeup and anything additional extreme when the minute phone calls for it, Rodrigo is the face of a generation taking pleasure in a new sense of aesthetic flexibility.

This tale originally appeared on Vogue.

Initially Appeared on Glamour