Esports Legend Gran Turismo Announces Partnership With Fashion Icon Dior
Gran Turismo groups up with Dior to develop bespoke racing gear and De Tomaso Mangusta.
High fashion and racing online games never mix? Feel all over again. In a surprise announcement at the Gran Turismo Globe Series event in Salzburg, Austria yesterday, the world’s most important-marketing racing video game maker Polyphony Electronic revealed that it was partnering with luxury fashion brand name Dior. And an integral element of that partnership includes a specially well prepared De Tomaso Mangusta supercar. Examine out the movie underneath!
It is the to start with at any time digital manner task for Dior Couture, with the brand’s inventive director for men’s collections, Kim Jones, producing an unique new sequence of in-activity goods which include a racing match, helmet, gloves and footwear.
Applying Gran Turismo’s sector-primary laptop graphics, a Earth Series event presenter yesterday in Salzburg introduced an intricately edited online video demonstrating a driver avatar decked out in a bespoke Dior-created yellow and grey race suit which features the Dior indirect pattern and a Christian Dior Atelier Avenue Montaigne brand — celebrating the 30 Avenue Montaigne tackle in Paris the place Christian Dior to start with set up the style house.
That comes with matching gloves and distinctive “Diorizon” sneakers, also that includes the famous indirect pattern. The variety 47 appears on the clothing as well, marking Dior’s founding and initially style demonstrate in 1947. Alongside with the garments goods, Polyphony also launched a typical supercar that will develop into offered in the Hagerty Collection Legends automobile vendor following month.
The beige and grey De Tomaso highlight the yellow and gray Dior fit.
It is a special edition of the De Tomaso Mangusta, initial designed in 1967, which also bears a subtle two-tone bespoke livery. Originally penned by famous Italian designer Giorgetto Giugiaro, the De Tomaso is powered by a 4.9-liter Ford-sourced V8. The beige and grey automobile also sports the “47” number, as properly as special Dior decals. These merchandise will come to be out there in the match on August 25, on which working day we can expect a match update.
Gran Turismo other formal associates contain Toyota, Michelin, Mazda, Brembo, BBS, Sony Alpha and Genesis making the recreation not only the largest-selling, with over 80 million copies offered considering the fact that its 1997 start, but firmly cementing it as the most substantial profile. And significant trend.
