Harrods opens fourth standalone beauty store in Bristol – Retail Focus

Harrods has opened H beauty Bristol, the brand’s fourth standalone beauty store in the UK, this time located in The Mall, Cribbs Causeway. The 25,300 sq.ft. space brings together a diverse portfolio of must-have products and exceptional services from over 86 international beauty brands for customers to enjoy.

The store is an experiential playground, where beauty novices and experts alike can discover some of the industry’s most forward-thinking and vibrant brands as well as stock up on their forever-favourite products. The curated product offering, paired with Harrods renowned retail innovation and expert-driven service, creates a beauty paradise for enthusiasts to discover, and enhance their inner and outer wellbeing.

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The latest addition to the H beauty portfolio reflects Harrods commitment to creating luxury shopping experiences through its unique curation of brands, to new communities across the UK. In keeping with H beauty’s ethos of inclusivity, empowerment, and self-expression, the Harrods buying team, led by Annalise Fard, Director of Beauty, Home and Technology and Mia Collins, Head of Beauty, has carefully curated a spectacular offering that delivers something for everyone. The ethos of the store is to encourage the H beauty community to play, experiment and celebrate their identity through beauty.

Annalise Fard, Director of Beauty at Harrods, commented: “The opening of our H beauty store in Bristol marks another exciting milestone for Harrods. Through the expansion of our stand-alone H beauty stores, we are committed to meeting the ongoing demand for high quality retail beauty shopping experiences outside of London. As a leading authority in beauty and luxury, we take great pride in bringing the magic of Harrods Beauty to local communities across the UK and have carefully curated an extensive portfolio of brands and products tailored to suit the local customer. Our commitment to bringing the very best to Bristol is reflected in the breadth of beauty collections and services available in store.”

To provide customers with a unique and elevated beauty retail experience, each H beauty store is developed with the local beauty community in mind and is designed to bring the most iconic and vibrant products, brands, and experiences to customers. The new store combines premium brands such as Chanel, Gucci, Dior, and Creed, with cult-favourites including Huda Beauty and Kylie Cosmetics.

H beauty is a paradise for perfume lovers, and as the UK’s leading fine fragrance retailer, Harrods intends to bring the best of what is offered in the Knightsbridge Beauty Halls to regional communities across the UK. The store’s fragrance offering showcases the sectors growth and the continuous demand for luxury perfumes. With a dedicated Fragrance Bar, boutiques by Maison Francis Kurkdjian and Penhaligon’s, as well as access to brand exclusives from Initio, L’Artisan Parfumeur, Parfums de Marly, and Montale, customers can fall in love with new signature scents as well find their familiar favourites.

Throughout the store, customers will discover creative beauty experiences, including blow-dry product and salon phenomenon, Drybar; offering a quick, accessible, and elevated blow-dry experience, state-of-the-art play- tables; providing access makeup demonstrations and experiential product testing, the Skincare Station; offering bespoke consultations and treatments, and finally the Click & Collect boutique. Additionally, H beauty largest 34-seat Champagne Bar offers an indulgent menu of cocktails and patisseries created by Harrods renowned food and beverage team, providing the perfect space for beauty lovers to sit, sip and reunite with friends.

Mia Collins, Head of Beauty at Harrods “We are delighted to open the H beauty store in The Mall, Cribbs Causeway and can’t wait to share our fantastic line up of brands, products, and services with this passionate community of beauty lovers. Our new store in Bristol features all of H beauty’s iconic signatures, including our largest ever 34-seat Champagne Bar which offers a picture-perfect spot to enjoy a bite to eat and glass of something sparkling with loved ones, as well as our immersive play-tables and an inspiring assortment of new beauty experiences and concepts. We are bringing a host of new brands, products, and services that aren’t available anywhere else in Bristol, such as renowned US salon Drybar, which I can’t wait for customers to enjoy.”

The Bristol launch follows three successful store openings, the first at Lakeside retail centre in Essex, the second at centre:mk in Milton Keynes and third at St James Quarter in Edinburgh, and will be followed by a fifth H beauty location in Newcastle later this year.

Simon Green, Portfolio Director at M&G Real Estate, said: “We are delighted that H beauty has chosen The Mall at Cribbs Causeway as its first location in the South West. H beauty is an exciting addition to the centre’s retail and beauty provision and its innovative and experiential approach to its new store will help to draw in shoppers from across the South West and reinforce The Mall’s position as the premier shopping destination in the region. The Mall continues to see strong levels of occupier interest thanks to its strategic, accessible location which has resulted in a strong recovery in footfall following the pandemic. This has been evident over the last 12 months as we welcomed several new retailers to the centre including Tommy Hilfiger, ProCook, Ribble Cycles and Bremont as we continue to ensure the centre delivers a diverse offering alongside an experiential proposition that modern physical retail demands.”

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