The Attractiveness of Blackness, a documentary that tells the story of Vogue Honest Cosmetics, the very first cosmetics line produced mostly for Black females, is out there to stream on HBO Max.
Eunice Johnson – the co-founder of JET and EBONY Journals – created the organization in 1973 right after she could not obtain solutions that complemented the skin shade of the products who had been a section of the Ebony Vogue Reasonable. The upstart cosmetics organization provided darker tones of lipstick and eyeshadow as opposed to the far more common, neutral hues.
“She begun this enterprise to seriously deliver a solution for a problem,” reported Cheryl Mayberry McKissack, President of Trend Reasonable. “The general sector organizations who were offering cosmetics were being not generating shades for women of color.”
In accordance to the Hollywood Reporter, the documentary attributes interviews with products, entertainers, and fashion specialists this sort of as celeb MUA Sam High-quality, designer Sergio Hudson, and the Grammy Award-successful singer, songwriter and actress Kelly Rowland.
“Fashion Fair Cosmetics presented some of the most critical cultural times for folks of colour,” stated High-quality. “With tiny to no illustration in cosmetics, Eunice Johnson one-handedly produced record and created a protected haven for ladies of color in cosmetics — for both of those buyers and personnel alike. I was thrilled to participate in the documentary and converse on the historic increase, drop and relaunch of this iconic model. Acquiring become the initially Imaginative Makeup Director and launching the initially co-branded selection for the model has been a highpoint in my occupation a homecoming of types.”
Just after buying the corporation in 2019, McKissack and current CEO Desiree Rogers introduced Manner Reasonable to the up coming stage, thoroughly comprehending the wants of today’s shopper. It now delivers vegan items and consists of a variety of make-up selections for all pores and skin varieties.
“It definitely is the initial cosmetics business that was formulated in honor of Black women’s glamour, magnificence and manner. Black girls sit at the cornerstone of this incredible manufacturer, and we don’t have a lot of of those people that have been about 50 as well as a long time,” mentioned Rogers.
Directed by Tiffany Johnson, The Magnificence of Blackness was filmed in 2020, and made by Sephora in collaboration with Epic Digital and Vox Creative.
“One of the items you see in it is that it tells the history and produces that bridge to be ready to convey to the tale of what has been, but is also equally important to convey to the story of what is and what can be,” mentioned Mayberry McKissack. “And so, you’ve acquired like a few unique divisions: what occurred, what is going on, and then you have folks projecting what this usually means for the foreseeable future.”
“Fashion Reasonable has normally been influenced by the elegance, trend and glamour of Black females,” added Rogers. “It gave Black females the prospect to encounter beauty in the same way other ladies experienced been undertaking for many years, so we comprehended the significance of documenting the relaunch. This documentary is a nod to the model, which was just one of the 1st, and proceeds to, recognize and rejoice Black elegance.”