Beauty brand brings French flair to Chidlom
published : 1 Jul 2022 at 05:00
Officine Universelle Buly, a French fragrance and cosmetics manufacturer, made its way to Bangkok with the opening of its initially flagship retail store in Thailand, which is located on the 1st floor of Central Chidlom. This marks the start out of its new chapter in retail sector expertise in Asia.
To illustrate how Bangkok is a vivid centre the place innovation satisfies tradition via artwork and creativeness, the model gives a place-time crack set in the 1950s, allowing shoppers to respect some French refinements from scented candles to curiosities, h2o-centered skin perfumes and natural care protocols.
It blends the graces of modern innovation to be certain the up coming degree of outstanding care, which is recreated underneath the seal of the organic and natural attractiveness tricks passed down by hundreds of years. Consumers may wander by means of historical treatment and nature thanks to the marble-like counter tops, priceless woods and glass home windows.
Siriyos Devahasdin Na Ayudhya and Jaijaras Sathiropas.
The inside layout incorporates and sublimates neighborhood attractive motifs via paintings and shellac, to evoke the spirit of Le Corbusier with its rigid, rectangular strains. The incorporation of the “Tropical Modernism” architectural fashion from the past is a playful homage to Bangkok, which sits just 1m higher than sea level.
“The exclusive atmosphere in this Officine is a tribute to Tiang Chirathivat, who founded the Central Team. Soon after Globe War II, Thailand grew to become a reference place, wherever the neighborhood culture embraced the top of new contemplating and boldness in phrases of architecture. The Officine at Central Chidlom is rooted in this period where modernism was a image of renewal, exactly where every little thing could be instigated. Just like our new adventure with Officine Universelle Buly,” mentioned inventive director Ramdane Touhami.
To make certain that each individual of your presents is particular, the retail outlet also gives unique providers and customisation like an engraving and gift-wrapping company utilizing classic Journal de l’Empire or lively luxurious papers. An embossing service replicates the golden elegance and originality of a seal and calligraphy services provides back again hand-prepared correspondence in day-to-day everyday living to develop an elegant letter.
Sara Legge and Janesuda Sirisan.