Half Baked
Urban Decay Half Baked Naked Your Way Mini Eyeshadow Palette ($29.00 for 0.12 oz.) includes three matte eyeshadows and three shimmers across a mix of warmer-toned neutrals. The quality was so-so; not the worst, not particularly compelling, and you’ll definitely need to apply all shades over primer.
Ingredients
Rollin’
Rollin’ is a light-medium yellow with strong, warm undertones and a barley-there sheen. It was particularly prone to sheering out.
- Sheer, slightly buildable coverage
- Somewhat thin, moderately powdery
- Blendable, prone to sheering out, best with primer
- Long-wearing (7 to 8 hours typical)
FURTHER READING:
Formula Overview
for details on general performance and characteristics (like scent).
- Sydney Grace Mellow Yellow (P, $5.00) is cooler (90% similar).
- Urban Decay Coast (LE, $19.00) is less shimmery, lighter (90% similar).
- Lethal Cosmetics Ephemeral (P, $6.00) is less shimmery, darker (90% similar).
- Urban Decay Drizzle (LE, $19.00) is less shimmery, cooler (90% similar).
- Urban Decay Sexy Dancer (LE, $19.00) is less shimmery, lighter (90% similar).
- Terra Moons Spacewalker (P, $6.00) is less shimmery, cooler (90% similar).
- Too Faced Yum-Yum (PiP, $16.00) is less shimmery, lighter, cooler (85% similar).
- ColourPop Ur a Vision (LE, $4.50) is less shimmery, darker, cooler (85% similar).
- Melt Cosmetics Classic (PiP, ) is less shimmery, cooler (85% similar).
- Huda Beauty Warm Browns #6 (PiP, ) is less shimmery, darker, warmer (85% similar).
Formula Overview
$19.00/0.06 oz. – $316.67 Per Ounce
The formula is supposed to have “high-pigment” with “ultra-smooth color payoff with maximum blendability” while being long-wearing. The brand is confusing, as they claim “up to 12 hours.”
The majority of the shades I tested were pigmented–semi-opaque to opaque–with the matte finish having the most variance. The lighter matte shades tended to be thinner, more powdery, and sheerer as a result of those texture differences. The more satin-to-pearl shimmer shades tended to be thinner, too, and they sometimes applied more unevenly or had to be built up. The higher-sheen shimmer shades tended to be pigmented, lightly creamy, and blendable with good adhesion.
They wore between eight and nine hours on average, which is solid wear time but similar to a lot of other powder eyeshadows for me, so it wasn’t extra long-wearing in context.
In comparison to the last iteration of the brand’s eyeshadow formula, it did not feel vastly different. The mattes seemed a little thinner and a touch more powdery, while the shimmers were a touch thicker on average with some of the more pearl-like finishes having weaker coverage and felt too firmly-pressed into the pan and looked thinner on, so they weren’t as flattering to wear.
Browse all of our Urban Decay 24/7 Eyeshadow swatches.
Ingredients
MICA, TALC, CI 77491/IRON OXIDES, CI 77492/IRON OXIDES, CI 77007/ULTRAMARINES, CI 77742/MANGANESE VIOLET, ZINC STEARATE, CI 77499/IRON OXIDES, CI 77891/TITANIUM DIOXIDE, SILICA, BORON NITRIDE, CAPRYLIC/CAPRIC TRIGLYCERIDE, SODIUM DEHYDROACETATE, PHENOXYETHANOL, SORBIC ACID, CI 19140/YELLOW 5 LAKE
Disclaimer: Ingredient lists are as available by the brand (or retailer)
at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable
to the product you’re purchasing, or the brand or retailer’s website for the most up-to-date ingredient list.
Rollin’
LELimited Edition. $19.00.
Half Baked
Half Baked is a light copper with strong, warm orange undertones and a frosted finish.
- Semi-opaque coverage
- Slightly dry, somewhat thin
- Blendable, light fallout, best over primer
- Long-wearing (7 to 8 hours typical)
FURTHER READING:
Formula Overview
for details on general performance and characteristics (like scent).
- Laura Mercier Rosegold (PiP, $29.00) is more shimmery (95% similar).
- MAC Olive Blend #1 (LE, ) is warmer (95% similar).
- Tom Ford Beauty Suspicion #2 (PiP, ) is warmer (95% similar).
- Viseart Sucre (PiP, ) is darker (95% similar).
- Urban Decay Half Baked (DC, $19.00) is lighter, warmer (95% similar).
- Surratt Beauty Dore Rose (P, $20.00) is more shimmery (95% similar).
- Dior Golden Day #1 (PiP, ) is more shimmery, cooler (90% similar).
- MAC Nano Nude #2 (LE, $21.00) is more shimmery, warmer (90% similar).
- LORAC Amber (LE, $19.00) is more shimmery, darker (90% similar).
- Viseart Limoncello (LE, ) is more shimmery, warmer (90% similar).
Formula Overview
$19.00/0.06 oz. – $316.67 Per Ounce
The formula is supposed to have “high-pigment” with “ultra-smooth color payoff with maximum blendability” while being long-wearing. The brand is confusing, as they claim “up to 12 hours.”
The majority of the shades I tested were pigmented–semi-opaque to opaque–with the matte finish having the most variance. The lighter matte shades tended to be thinner, more powdery, and sheerer as a result of those texture differences. The more satin-to-pearl shimmer shades tended to be thinner, too, and they sometimes applied more unevenly or had to be built up. The higher-sheen shimmer shades tended to be pigmented, lightly creamy, and blendable with good adhesion.
They wore between eight and nine hours on average, which is solid wear time but similar to a lot of other powder eyeshadows for me, so it wasn’t extra long-wearing in context.
In comparison to the last iteration of the brand’s eyeshadow formula, it did not feel vastly different. The mattes seemed a little thinner and a touch more powdery, while the shimmers were a touch thicker on average with some of the more pearl-like finishes having weaker coverage and felt too firmly-pressed into the pan and looked thinner on, so they weren’t as flattering to wear.
Browse all of our Urban Decay 24/7 Eyeshadow swatches.
Ingredients
MICA, CI 77491/IRON OXIDES, CAPRYLIC/CAPRIC TRIGLYCERIDE, CI 77400/BRONZE POWDER, ZINC STEARATE, BORON NITRIDE, CI 77891/TITANIUM DIOXIDE, SODIUM DEHYDROACETATE, PHENOXYETHANOL, CI 77492/IRON OXIDES, SILICA, SORBIC ACID, TALC
Disclaimer: Ingredient lists are as available by the brand (or retailer)
at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable
to the product you’re purchasing, or the brand or retailer’s website for the most up-to-date ingredient list.
Rocky
Rocky is a light-medium yellow with warmer, peachy undertones and a pink and gold shimmer-shift.
- Opaque coverage
- Slightly dry, somewhat thin
- Blendable, light fallout, best over primer
- Long-wearing (7 to 8 hours typical)
FURTHER READING:
Formula Overview
for details on general performance and characteristics (like scent).
- Bobbi Brown Incandescent (LE, $38.00) is more shimmery, darker, cooler (85% similar).
- Pat McGrath VR Fire Opal (PiP, $25.00) is more shimmery, darker, warmer (85% similar).
- MAC La-di-da (LE, ) is lighter, cooler (85% similar).
- Charlotte Tilbury Celestial Eyes (Prime) (LE, ) is more shimmery, darker, cooler (85% similar).
- NARS Push It (LE, $22.00) is more shimmery, darker (85% similar).
- ColourPop Ready or Yacht (P, $4.50) is more shimmery, lighter (85% similar).
- Charlotte Tilbury Celestial Pearl #2 (LE, ) is more shimmery, darker (80% similar).
Formula Overview
$19.00/0.06 oz. – $316.67 Per Ounce
The formula is supposed to have “high-pigment” with “ultra-smooth color payoff with maximum blendability” while being long-wearing. The brand is confusing, as they claim “up to 12 hours.”
The majority of the shades I tested were pigmented–semi-opaque to opaque–with the matte finish having the most variance. The lighter matte shades tended to be thinner, more powdery, and sheerer as a result of those texture differences. The more satin-to-pearl shimmer shades tended to be thinner, too, and they sometimes applied more unevenly or had to be built up. The higher-sheen shimmer shades tended to be pigmented, lightly creamy, and blendable with good adhesion.
They wore between eight and nine hours on average, which is solid wear time but similar to a lot of other powder eyeshadows for me, so it wasn’t extra long-wearing in context.
In comparison to the last iteration of the brand’s eyeshadow formula, it did not feel vastly different. The mattes seemed a little thinner and a touch more powdery, while the shimmers were a touch thicker on average with some of the more pearl-like finishes having weaker coverage and felt too firmly-pressed into the pan and looked thinner on, so they weren’t as flattering to wear.
Browse all of our Urban Decay 24/7 Eyeshadow swatches.
Ingredients
MICA, CI 77891/TITANIUM DIOXIDE, CAPRYLIC/CAPRIC TRIGLYCERIDE, TALC, CI 77491/IRON OXIDES, ZINC STEARATE, SILICA, SODIUM DEHYDROACETATE, PHENOXYETHANOL, SORBIC ACID, BORON NITRIDE
Disclaimer: Ingredient lists are as available by the brand (or retailer)
at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable
to the product you’re purchasing, or the brand or retailer’s website for the most up-to-date ingredient list.
Rocky
LELimited Edition. $19.00.
Buck Off
Buck Off is a light-medium orange-brown with strong, warm undertones and a matte finish.
- Semi-opaque coverage
- Somewhat thin, lightly powdery
- Blendable, prone to sheering out, best with primer
- Long-wearing (7 to 8 hours typical)
FURTHER READING:
Formula Overview
for details on general performance and characteristics (like scent).
- ColourPop Side Tracked (P, $4.50) is darker (95% similar).
- ColourPop Ultrasuede (PiP, $4.50) is warmer (95% similar).
- Viseart Brioche (Spritz) (LE, ) is darker, warmer (90% similar).
- Urban Decay Subscribe (LE, $19.00) is darker, warmer (90% similar).
- Huda Beauty Python #9 (LE, ) is darker, warmer (90% similar).
- Coloured Raine Flammable (LE, $6.99) is darker, warmer (90% similar).
- Dose of Colors Foxy (PiP, ) is darker, warmer (90% similar).
- Wet ‘n’ Wild Comfort Zone #6 (PiP, ) is lighter, warmer (90% similar).
- ColourPop Bingo (LE, $4.50) is darker, warmer (90% similar).
- Makeup by Mario Master Mattes #7 (PiP, ) is less shimmery, darker, warmer (90% similar).
Formula Overview
$19.00/0.06 oz. – $316.67 Per Ounce
The formula is supposed to have “high-pigment” with “ultra-smooth color payoff with maximum blendability” while being long-wearing. The brand is confusing, as they claim “up to 12 hours.”
The majority of the shades I tested were pigmented–semi-opaque to opaque–with the matte finish having the most variance. The lighter matte shades tended to be thinner, more powdery, and sheerer as a result of those texture differences. The more satin-to-pearl shimmer shades tended to be thinner, too, and they sometimes applied more unevenly or had to be built up. The higher-sheen shimmer shades tended to be pigmented, lightly creamy, and blendable with good adhesion.
They wore between eight and nine hours on average, which is solid wear time but similar to a lot of other powder eyeshadows for me, so it wasn’t extra long-wearing in context.
In comparison to the last iteration of the brand’s eyeshadow formula, it did not feel vastly different. The mattes seemed a little thinner and a touch more powdery, while the shimmers were a touch thicker on average with some of the more pearl-like finishes having weaker coverage and felt too firmly-pressed into the pan and looked thinner on, so they weren’t as flattering to wear.
Browse all of our Urban Decay 24/7 Eyeshadow swatches.
Ingredients
CI 77499/IRON OXIDES, CI 77491/IRON OXIDES, MICA, CI 77742/MANGANESE VIOLET, TALC, SILICA, CI 77492/IRON OXIDES, ZINC STEARATE, CAPRYLIC/CAPRIC TRIGLYCERIDE, CI 77891/TITANIUM DIOXIDE, KAOLIN, SODIUM DEHYDROACETATE, PHENOXYETHANOL, SORBIC ACID, BORON NITRIDE
Disclaimer: Ingredient lists are as available by the brand (or retailer)
at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable
to the product you’re purchasing, or the brand or retailer’s website for the most up-to-date ingredient list.
Breadwinner
Breadwinner is a deep copper with strong, warm orange undertones and a sparkling, metallic finish.
- Opaque coverage
- Slightly dry, somewhat thin
- Blendable, light fallout, best over primer
- Long-wearing (7 to 8 hours typical)
FURTHER READING:
Formula Overview
for details on general performance and characteristics (like scent).
- Sydney Grace Desert Sun (P, $6.00) is more shimmery, darker (95% similar).
- Tarte Mic Drop (LE, ) is darker (95% similar).
- Huda Beauty Caramel Brown #7 (PiP, ) is darker (95% similar).
- Touch in Sol Golden Tangerine (3) (P, $18.00) is more shimmery (95% similar).
- JD Glow Bestie (P, $7.50) is more shimmery, darker (95% similar).
- Lisa Eldridge Diana (P, $27.00) is more shimmery, darker (95% similar).
- Charlotte Tilbury Smokey Eyes are Forever Happy Eyes Prime (LE, ) is lighter (95% similar).
- ColourPop Arrow (LE, $4.50) is darker (95% similar).
- Huda Beauty Nude Medium #5 (PiP, ) is more shimmery (95% similar).
- ColourPop Main Attraction (LE, $6.00) is lighter (95% similar).
Formula Overview
$19.00/0.06 oz. – $316.67 Per Ounce
The formula is supposed to have “high-pigment” with “ultra-smooth color payoff with maximum blendability” while being long-wearing. The brand is confusing, as they claim “up to 12 hours.”
The majority of the shades I tested were pigmented–semi-opaque to opaque–with the matte finish having the most variance. The lighter matte shades tended to be thinner, more powdery, and sheerer as a result of those texture differences. The more satin-to-pearl shimmer shades tended to be thinner, too, and they sometimes applied more unevenly or had to be built up. The higher-sheen shimmer shades tended to be pigmented, lightly creamy, and blendable with good adhesion.
They wore between eight and nine hours on average, which is solid wear time but similar to a lot of other powder eyeshadows for me, so it wasn’t extra long-wearing in context.
In comparison to the last iteration of the brand’s eyeshadow formula, it did not feel vastly different. The mattes seemed a little thinner and a touch more powdery, while the shimmers were a touch thicker on average with some of the more pearl-like finishes having weaker coverage and felt too firmly-pressed into the pan and looked thinner on, so they weren’t as flattering to wear.
Browse all of our Urban Decay 24/7 Eyeshadow swatches.
Ingredients
TALC, MICA, CI 7789/TITANIUM DIOXIDE •,CAPRYLIC/CAPRIC TRIGLYCERIDE, ZINC STEARATE, SILICA, CI 77492/IRON OXIDES, SODIUM DEHYDROACETATE, CI 77491/IRON OXIDES, PHENOXYETHANOL, SORBIC ACID, TIN OXIDE, CI 77499/IRON OXIDES, BORON NITRIDE
Disclaimer: Ingredient lists are as available by the brand (or retailer)
at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable
to the product you’re purchasing, or the brand or retailer’s website for the most up-to-date ingredient list.
Edible
Edible is a deep chocolate brown with subtle, warm red undertones and barely-there micro-shimmer over a matte finish.
- Opaque coverage
- Somewhat thin, lightly powdery
- Blendable, prone to sheering out, best with primer
- Long-wearing (7 to 8 hours typical)
FURTHER READING:
Formula Overview
for details on general performance and characteristics (like scent).
- ColourPop Get a Grape (LE, $4.50) is less shimmery, warmer (90% similar).
- ColourPop Chocolate Drizzle (LE, $4.50) is less shimmery, lighter, cooler (85% similar).
- ColourPop Livin’ (PiP, $4.50) is less shimmery, lighter, brighter (85% similar).
- Natasha Denona Mindful (374CP) (PiP, ) is lighter (85% similar).
- Urban Decay Confidential (LE, $19.00) is less shimmery, lighter (85% similar).
- ColourPop Guiding Spirit (LE, $4.50) is less shimmery, lighter (80% similar).
- Makeup by Mario N8 (LE, ) is less shimmery, lighter, warmer (80% similar).
- ColourPop Want U Back (PiP, $4.50) is less shimmery, lighter (80% similar).
- MAC Mabuhay (LE, $17.00) is less shimmery, lighter (80% similar).
Formula Overview
$19.00/0.06 oz. – $316.67 Per Ounce
The formula is supposed to have “high-pigment” with “ultra-smooth color payoff with maximum blendability” while being long-wearing. The brand is confusing, as they claim “up to 12 hours.”
The majority of the shades I tested were pigmented–semi-opaque to opaque–with the matte finish having the most variance. The lighter matte shades tended to be thinner, more powdery, and sheerer as a result of those texture differences. The more satin-to-pearl shimmer shades tended to be thinner, too, and they sometimes applied more unevenly or had to be built up. The higher-sheen shimmer shades tended to be pigmented, lightly creamy, and blendable with good adhesion.
They wore between eight and nine hours on average, which is solid wear time but similar to a lot of other powder eyeshadows for me, so it wasn’t extra long-wearing in context.
In comparison to the last iteration of the brand’s eyeshadow formula, it did not feel vastly different. The mattes seemed a little thinner and a touch more powdery, while the shimmers were a touch thicker on average with some of the more pearl-like finishes having weaker coverage and felt too firmly-pressed into the pan and looked thinner on, so they weren’t as flattering to wear.
Browse all of our Urban Decay 24/7 Eyeshadow swatches.
Ingredients
MICA, CI 77891/TITANIUM DIOXIDE, CAPRYLIC/CAPRIC TRIGLYCERIDE, CALCIUM ALUMINUM BOROSILICATE, TALC, ZINC STEARATE, CI 77491/IRON OXIDES, SILICA, SODIUM DEHYDROACETATE, PHENOXYETHANOL, TIN OXIDE, SORBIC ACID, BORON NITRIDE
Disclaimer: Ingredient lists are as available by the brand (or retailer)
at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable
to the product you’re purchasing, or the brand or retailer’s website for the most up-to-date ingredient list.
Edible
LELimited Edition. $19.00.