Dove Hair Therapy & Progressive Partner On Hair Assurance
The brands have teamed up to offer women a chance to receive protection against hair mishaps through Hair Assurance & encourage confident experimentation with styling.
Dove Hair Therapy offers superior care for women who ask more of their hair. Inspired by the most potent skin care ingredients, Dove Hair Therapy formulations penetrate deep into weakened hair fibers to strengthen and nourish hair at a cellular level, so women can care for and protect their hair while they style it.
NEW Dove Hair Therapy Rescue & Protect system provides 10x stronger hair* against future breakage so women can style and experiment with confidence – and without the fear of damage.
To continue to encourage women to experiment with their hair confidently, Dove has teamed up with leading insurance provider Progressive on Hair Assurance, offering women the chance to win protection** from mishaps like a DIY bang trim gone wrong or an at-home boxed dye disaster.

“In addition to the incredible protection against daily styling damage offered through Dove Hair Therapy products, we are excited to be collaborating with Progressive to offer women the chance to win Hair Assurance. Through this partnership, we at Dove hope to empower women to ask more of their hair – without the fear of damage. As a leading insurance provider, a partnership with Progressive made sense because they value exceptional care and protection as much as we do at Dove,” said
With Hair Assurance, women can leave their hair styling fears behind and confidently rock even the boldest of styles, because Dove and Progressive have them covered.
- From
April 19 to April 26, 2022 , individuals can enter for a chance to get Hair Assurance. - Individuals are eligible to enter the sweepstakes with the purchase of any two Dove Hair Therapy products from Target, Walmart or Kroger (in store or online). [No purchase necessary; mail-in registration option available.]
- To enter the sweepstakes with a qualifying Dove Hair Therapy purchase, upload a photo or screenshot of your Target, Walmart or Kroger receipt to http://dove.com/HairAssurance.
- 2,000 individuals will be selected to redeem
$100 via digital gift card that could be used towards their next salon visit. - On or around
May 6, 2022 , winners will be selected and notified via e-mail that they have won Hair Assurance, redeemable throughDecember 31, 2022 .
“When Dove came to us with a promotion that was all about protection, we were all in,” said
For Official Rules, how to enter for free, and all additional details, visit http://dove.com/HairAssurance.
NO PURCHASE NECESSARY TO ENTER THE SWEEPSTAKES. Void where prohibited. The Dove Hair Assurance Sweepstakes is sponsored by
*shampoo & conditioner system vs. a non-conditioning shampoo
**Hair Assurance is not an actual insurance product nor is it an endorsement of any insurance product or insurance company. Dove and its affiliates are not insurance agents, brokers, producers or insurers, and cannot provide advice concerning any actual insurance product or company.
ABOUT DOVE
Dove started its life in 1957 in the US, with the launch of the Beauty Bar, with its patented blend of mild cleansers and ¼ moisturizing cream. Dove’s heritage is based on moisturization, and it is proof not promises that enabled Dove to grow from a Beauty Bar into one of the world’s most beloved beauty brands.
Women have always been our inspiration and since the beginning, we have been wholly committed to providing superior care to all women and to championing real beauty in our advertising. Dove believes that beauty is for everyone. That beauty should be a source of confidence and not anxiety. Dove’s mission is to inspire women everywhere to develop a positive relationship with the way they look and realize their personal potential for beauty.
ABOUT UNILEVER
Unilever is one of the world’s leading suppliers of Beauty & Personal Care, Home Care, and Foods & Refreshment products, with sales in over 190 countries and products used by 3.4 billion people every day. We have 148,000 employees and generated sales of €52.4 billion in 2021. Over half of our footprint is in developing and emerging markets. We have around 400 brands found in homes all over the world – including iconic brands like Dove, Knorr, Hellmann’s, Magnum, Axe, Ben & Jerry’s, Degree, Seventh Generation,
Our vision is to be the global leader in sustainable business and to demonstrate how our purpose-led, future-fit business model drives superior performance. We have a long tradition of being a progressive, responsible business. It goes back to the days of our founder
The Unilever Compass, our sustainable business strategy, is set out to help us deliver superior performance and drive sustainable and responsible growth, while:
- improving the health of the planet;
- improving people’s health, confidence and wellbeing; and
- contributing to a fairer and more socially inclusive world.
While there is still more to do, in the past year we’re proud to have achieved sector leadership in S&P’s Dow Jones Sustainability Index, ‘Triple A’ status in CDP’s Climate, Water and Forest benchmarks, and to be named as the top ranked company in the
For more information on Unilever
For more information on
ABOUT PROGRESSIVE
Progressive Insurance® makes it easy to understand, buy and use car insurance, home insurance, and other protection needs. Progressive offers choices so consumers can reach us whenever, wherever and however it’s most convenient—online at progressive.com, by phone at 1-800-PROGRESSIVE, on a mobile device or in-person with a local agent.
Progressive provides insurance for personal and commercial autos and trucks, motorcycles, boats, recreational vehicles, and homes; it is the third largest auto insurer in the country, a leading seller of motorcycle and commercial auto insurance, and one of the top 15 homeowners insurance carriers.
Founded in 1937, Progressive continues its long history of offering shopping tools and services that save customers time and money, like Name Your Price®, Snapshot®, and HomeQuote Explorer®.
The Common Shares of The Progressive Corporation, the
CONTACTS:
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