This might be e.l.f. Cosmetic’s sweetest collaboration nevertheless.
e.l.f is launching a minimal-edition make-up selection influenced by Dunkin’s menu merchandise, like its espresso and donuts. The packaging for the make-up seems additional identical to Dunkin’ products relatively than make-up, in accordance to a information launch from Dunkin’.
“We’ve long admired the legitimate link e.l.f. has cast with their group and believe it mirrors the relationship we have with our Dunkin’ admirers,” said Peter Callaro, vice president of Integrated Marketing Communications at Dunkin’. “We’re thrilled to crew up with e.l.f. to deliver Dunkin’ devotees an thrilling, new way to power their ‘get-up-and-go’ daily regime.”
The collaboration in between Massachusetts’ famous espresso chain and the make-up manufacturer functions merchandise with names that might remind people today of Dunkin’s menu.
Some of the products include a Dunkin’ Dozen scented eyeshadow palette, with pink, blue, yellow and chocolate brown colours, two “Glazed for Days” lip glosses, a coffee-scented lip scrub, a “Donut Forget” putty primer, and makeup brushes shaped like straws. There is also a makeup sponge that resembles a strawberry-frosted donut with confetti sprinkles and an e.l.f-Dunkin’-branded espresso cup that is integrated in the collaboration.
Price ranges for the collaboration goods variety from $6 to $16. The selection launches Thursday on e.l.f. cosmetics web site and will be available to its loyalty application customers. The selection will also launch on the web on Ulta’s site and in Ulta Attractiveness suppliers nationwide, setting up April 3, Dunkin’ explained.
This isn’t the initial time the beauty brand name has collaborated with a foodstuff chain.
Final March, e.l.f Cosmetics labored with Chipotle for a constrained version on the internet-only sale of makeup influenced by components on its menu, according to e.l.f.’s internet site.
The make-up enterprise even performed close to with its personal slogan of “eyes, lips, face” and altered it to “eyes, chips, face” when the Chipotle collection launched.