The pop singer Becky G has turned down promises she copied the goods and brand name styles of an unbiased cosmetics organization following its founder reported the similarities ended up “uncanny”.
LatinX-encouraged model Araceli Natural beauty was launched in 2018 by Mexican-born Araceli Ledesma. She desired to create a attractiveness brand name to stand out in a crowded market place that mirrored her Mexican heritage.
Ledesma 1st released an eye selection, Jalisco Eyes Package, to spend homage to her home point out of Jalisco. The kits were being produced making use of agave oil sourced from Mexico and have an agave illustration on the packaging.
Pop singer Becky G, whose heritage can be traced again to Jalisco in Mexico, released Treslúce Attractiveness previous calendar year with an eyeshadow palette enriched with agave. The packaging also functions an agave image.
“I place my entire soul into my attractiveness model, and I experience robbed of years of difficult get the job done,” claimed Ledesma.
“My objective in shedding the gentle on this circumstance is not to tear any one down it is to give self-starting off businesswomen and independent creators the benefit they deserve.”
Ledesma integrated her signature and a personalized information on the packaging. Treslúce Magnificence also has a signature and observe on the palette packaging.
Araceli labored with persons in Mexico to establish a handmade bag that will come free of charge with the eyes package to match the packaging, as did Treslúce Beauty.
Araceli Splendor
The Araceli kits also arrive with a sticker sheet, such as an agave plant and the national flower of Mexico, the dahlia flower. Treslúce’s products and solutions also come with a sticker sheet featuring an agave plant and the dahlia flower.
Ledesma explained she was astonished to obtain Treslùce’s PR start bundle at her Araceli Splendor business office when it at first introduced and that the similarities between the manufacturers go further than just the eye kits.
Becky G dealt with the allegations in a video clip posted to Treslùce’s Instagram account very last 7 days and claimed Jalisco is known and celebrated for its agave and that Mexico has only one countrywide flower.
“The handful of components in Treslúce products and solutions that they are infused with are native to Mexico – they are not precisely owned by one place or man or woman,” Becky G claimed in the video clip. “All of these factors have been extremely vital to me, the brand name and were encouraged by my life experiences and society. It was not stolen.”
Treslúce Attractiveness and its companion, MadeBy Collective, did not answer to Insider’s request for comment.