MAC Cosmetics, your go-to manufacturer for flattering crimson lipstick and buzzy celeb-backed collaborations, is commemorating Mother’s Working day with a significant announcement.
For approximately 30 a long time, MAC has utilized its VIVA GLAM department, a charity-concentrated extension of the model, to donate to companies that support the LGBTQIA+ group, mothers and daughters, as very well as those people impacted by and combating HIV/AIDS. MAC is now having that aid a stage additional, with the donation of $1.5 million to UNICEF. In accordance to the elegance brand, the grant will be made use of to assist extend and increase HIV prevention and treatment systems close to the environment.
Aïda Moudachirou-Rébois, MAC’s international main marketing and advertising officer, tackled the donation in a assertion to Teen Vogue stating, “While good strides have been made in the world wide combat in opposition to HIV/AIDS, our get the job done is significantly from over. AIDS stays the top bring about of loss of life of ladies of reproductive age and adolescent women represented above 77 per cent of all new HIV bacterial infections in 2020. UNICEF performs a vital role in closing the HIV procedure gap between moms and young children in the most difficult-to-reach and most marginalized communities globally. We are thrilled to extend our partnership with UNICEF to help dismantle the wellbeing disparities and stigmas contributing to the unfold of HIV and provide the globe nearer to an AIDS-absolutely free era.”
Speaking with Teenager Vogue, Chewe Luo, chief HIV and AIDS at UNICEF, explained, “The MAC-UNICEF partnership will give a battling chance to expecting and breastfeeding young women, young children and adolescents, such as people young LGBTIQ+, timely access to treatment and care to finish AIDS by 2030.” Specific programs will assistance all those living in Brazil, China, Ethiopia, South Africa, and far more.
Founded in 1994, MAC VIVA GLAM has partnered with some of the biggest names in Hollywood and natural beauty on specific-version products that give the entirety of proceeds to charity. Celebs like Ariana Grande, Rosalía, and Miley Cyrus have appeared in VIVA GLAM campaigns in the past. Given that 2003, MAC has offered a focused $15 million to aid UNICEF’s endeavours.